Successful businesses rarely rely on just luck. Strategies are need on how to increase revenue in a small business or large. The ones that grow profitably rely on the analysis of data to help make decisions and smarter ones. It allows strategies to implemented in an iterative fashion and adjust when necessary before the money runs out.
Businesses can mobilise data to:
- Obtain new customers
- Retain customers with improved marketing
- Improve customer service
- Anticipate sales trends then prepare for it
Let’s examine an example of how an independent retailer could generate new customers. Many bricks and mortar shops rely on passing trade, by implementing an online order form your potential has quickly expanded from just your street to the entire town or region. Even overseas if your product allows it.
At the same time valuable customer data is collected which can be analysed by sector to sharpen your marketing efforts. Marketing opt-ins allows you to communicate with your customer base. Don’t neglect the importance of data security and GDPR compliance.
Many businesses use spreadsheets for managing data. They are not as powerful for large volumes of information. It’s difficult to enter in data. Importantly, they are not secure if stored locally. Best practice is to use online databases such as PretaForm, that can be customised specific to your business processes such as workflow.
Using a secure cloud storage solution for collecting data like orders and storing your valuable commercial data is an easy 3 step process:
Procure PretaForm, our online database product. We’ll help you implement the solution.
|Build a a front end form to receive orders & capture from any location & device.
||Process orders and analyse customer data for marketing or improving service.|